Is BKNG a good investment in 2026?

Booking Holdings trades at a P/E ratio of 26.7, with very high volatility (52.4% annualized). Recent momentum is positive.

What is the risk level of BKNG?

Based on 30-day volatility of 52.4%, BKNG has VERY HIGH risk. Beta of 1.23 indicates higher sensitivity to market movements than average.

Booking Holdings (BKNG) Stock Analysis & Price Target

Q: Does BKNG pay dividends?

Yes, Booking Holdings has a dividend yield of 0.92%.

Key Metrics

MARKET CAP

$142.82B

P/E RATIO

26.7

BETA

1.23

More volatile

DIV YIELD

0.92%

52W HIGH

$5839.41

52W LOW

$3765.45

VOLATILITY

52.4%

30d annualized

Price Performance

30-DAY PRICE CHART

$4140.15 → $4430.75+7.02%

30 days agoToday

1-YEAR PERFORMANCE

$4617.26 → $4430.75-4.0%

BKNG | 52-week chartLast updated: 3/17/2026

Consumer Cyclical Sector Context

Discretionary spending sector sensitive to economic cycles, including retail and automotive.

METRIC	BKNG	SECTOR AVG	VS SECTOR
P/E Ratio	26.7x	20.0x	↑ 34%
Beta	1.23	1.20	More volatile
Div Yield	0.92%	1.20%	Below avg
30d Volatility	52.4%	26%	Higher risk

TOP CONSUMER CYCLICAL PEERS

AMZN

TSLA

Competitors Analysis

Compare BKNG's key metrics against its main consumer cyclical sector competitors.

COMPANY	PRICE	MARKET CAP	SECTOR
BKBKNG(You are here)	$4430.76	$142.82B	Consumer Cyclical	—
AMZN	$215.36	$2.31T	Consumer Cyclical	VIEW →
TSLA	$398.47	$1.50T	Consumer Cyclical	VIEW →
HD	$342.22	$340.68B	Consumer Cyclical	VIEW →

Click on a competitor to view their full analysis

Technical Analysis

Booking Holdings is currently trading at $4430.76, which is 24.1% below its 52-week high. With a beta of 1.23, the stock shows higher sensitivity to market movements.

RSI (14)NEUTRAL

30-DAY TRENDBULLISH

VOLUME0.2M(Below avg)

Frequently Asked Questions

Is BKNG a good buy right now?

Booking Holdings trades at 26.7x earnings. This is near market average. Current risk level is Very High based on 52.4% volatility.

Does BKNG pay dividends?

Yes, Booking Holdings offers a dividend yield of 0.92%. This translates to approximately $40.76 per share annually.

How volatile is BKNG?

With 30-day annualized volatility of 52.4% and beta of 1.23,BKNG is classified as Very High risk. Expect larger swings than the broader market during volatile periods.